This from Long Island Lou Agave- Suerte means 'luck' in Spanish, but for those of us who love traditional tequila, we are actually the lucky ones. Suerte Tequila is an exceptionally well made, small batch and all natural, artisan crafted tequila. Award winning Suerte Tequila is made the way tequila used to be made, and doesn't cut any corners. Although 'lots' (batches) can vary slightly, like most handmade small batch tequila, Suerte has it's own taste profile and is easily considered a top tequila brand. Produced at Tequilera Simbolo S.A. de C.V in Atotonilco El Alto, Jalisco, in the Los Altos (highlands) at NOM- 1530, Suerte was founded and is owned by Laurence Spiewak and Lance Sokol. The Master distiller is Pedro Hernandez Barba, whose family owned the distillery, that Laurence and Lance purchased majority ownership in, back in 2013. Barba has a percentage of ownershipin the distillery and in the Suerte brand, and also owns the agave fields where the agaves are grown for Suerte. Besides growing agaves, Pedro Barba also grows avocados. Laurence told me "Pedro created and makes the tequila, he’s the Maestro". Suerte is one of a few distilleries and brands using 100% tahona crushing, so between that, the use of hornos and copper coil stills, it's safe to say this is a traditionally made, old world style tequila. Tampa Bay tequila aficionado and friend Jim Lannon was recently there, and says "this distillery is the epitome of a 'mom & pop' operation, they have only one horno and one tahona, and it's actually quite amazing on the quantity of juice they are able to produce, for such a small operation." Jim went on to say that "with only a handful of employees, they do everything by hand, including bottling, labeling, corking and shrink wrapping.