Founded in 2008 by Australian designer Kylie Platt, the brand was born from a love of childhood — the simple joy of play, the warmth of keepsakes, and the timeless magic of imagination.

The name comes from one of Kylie’s favourite nursery rhyme as a child “Hey Diddle Diddle” — a gentle reminder to laugh, dream, and hold onto the wonder of being little.

Each of our forever friends is made with hand-finished details, thoughtful design, and exceptional quality. Each creation is crafted with care and intention, bringing joy, comfort, and a touch of magic to children around the world.

Freddie will become your new forever friend.  Made with super soft creamy plush, Freddie wears a rust coloured hat to keep him warm.

• Suitable from birth
• Measures 20cm
• Australian designed