The Betsy Ross belt symbolizes the time in our American history where colonies united together against tyranny. We want to uphold the unity and strength these stripes represent.

Built on grit, grounded in freedom. The Patriot Collection brings together bold, iconic symbols of American independence - designed for those who carry what they stand for every day.

Set it once and never again. Dialed in perfect stretch for comfortable all day, work or weekends on the go. Fast one handed on and off with a smart magnetic buckle.

We make overbuilt, good-looking gear that we actually stand behind. The OG is the belt you grab every day because it does the job without getting in your way. The kind of belt you stop noticing, which is the highest compliment a belt can get.

Quick Proof

• All-day comfort stretch..not too little not too much
• Adjust once and never again.
• Secure, satisfying snap buckle.
• Built to hold its shape. No bacon belt here
• 94-year No BS Groove Guarantee

The Groove Belt contains high strength neodymium magnets. Do not wear if you have a pacemaker or any other medical device that may be affected by magnetic fields.