Product Specifications

• Category: Personal Care / Beauty (Eye Makeup)
• Brand: Maybelline New York
• Product Type: Mechanical eyeliner pencil
• Variant / Shade: Def-A-Line #1 Ebony
• Format: Retractable pencil liner with smudge tool
• Wear Positioning: All-day wear
• Suitability Positioning: Ophthalmologist-tested; suitable for sensitive eyes and contact lens wearers
• Pack Configuration: 72-pack
• Intended Use: Defined or smoky eyeliner looks using the built-in smudge tool

Product Description

Maybelline Def-A-Line #1 Ebony is a mechanical pencil eyeliner designed to deliver smooth, precise definition in a single pass, with a built-in smudge tool for easy blending. The retractable format supports quick application without sharpening, making it a practical everyday eyeliner option for consistent routines and fast touch-free application.

In the market, mechanical eyeliners are steady, high-turn essentials in pharmacy and mass cosmetics, especially in core shades like Ebony/black that drive repeat purchases. This 72-pack format supports efficient replenishment for retailers and distributors managing core eye-category planograms, promotional displays, and multi-location cosmetics programs.

Packaging & Format

• Format: Mechanical eyeliner pencil with smudge tool
• Pack: 72 units per pack

Key Features

• Mechanical pencil format designed for precise liner looks
• Smooth glide positioning for quick, controlled application
• Built-in smudge tool supports blending for smoky looks
• All-day wear positioning
• Suitable for sensitive eyes and contact lens wearers positioning