Product Specifications

• Category: Personal Care / Hair Color
• Brand: Garnier
• Product Type: Permanent hair color kit
• Variant / Shade: Nutrisse Ultra Color #PL1 Ultimate Pure Platinum
• Lift / Result Positioning: Lightest platinum result positioning with bold, fade-resistant color positioning up to 8 weeks
• Base Hair Positioning: Positioned to work on darker base shades and all hair textures
• Coverage Positioning: 100% gray coverage positioning
• Formula / Material Feature: ColorBond technology positioning; non-drip color crème positioning; separate snap-and-pour grapeseed oil ampoule; after-color mask with 5 fruit oils positioning (avocado, olive, coconut, argan, shea)
• Pack Configuration: 12-pack
• Intended Use: At-home hair coloring routine using included kit steps and directions

Product Description

Garnier Nutrisse Ultra Color #PL1 Ultimate Pure Platinum is a permanent at-home hair color kit positioned for a bold, lightest platinum result with fade-resistant wear positioning up to 8 weeks. This Ultra Color format is designed for shoppers seeking a high-impact blonde change, including use on darker base shades, while maintaining a non-drip crème texture for controlled, even application.

For wholesale assortments, platinum and high-lift shades are typically stocked as statement options that complement core blondes and brunettes in pharmacy, supermarket, and mass retail hair color aisles. The 12-pack configuration supports standardized replenishment, organized backroom storage, and consistent planogram execution for distributors and retailers managing complete shade ranges and seasonal color demand.

Packaging & Format

• Format: Permanent hair color kit
• Pack: 12 kits per pack
• Kit Components: Color crème, developer, grapeseed oil ampoule, after-color mask, gloves, instructions

Key Features

• Permanent hair color kit positioned for a lightest platinum result
• ColorBond technology positioning for longer-wear, fade-resistant color messaging
• Separate snap-and-pour grapeseed oil ampoule designed to add into the mix
• After-color mask with 5 fruit oils positioning for post-color care merchandising
• 12-pack supports efficient stocking and replenishment for retail hair color aisles