Making More Money with Donor Newsletters: The How-To Guide to Extraordinary Results

Completely updated and expanded Third Edition: Foreword by Roger Craver

Internationally-renowned best-selling author Tom Ahern pulls from his decades of experience to reveal how fundraising’s ugly duckling — the humble newsletter — can be transformed into a swan able to revolutionize your fundraising.

Tom’s completely updated book explores the secrets behind making joyful donor connections with newsletters in all their forms: printed, e-newsletters and the Newsyletter. Learn how to supercharge your communications to form deeper bonds with your supporters, increase retention, and significantly add to your bottom line.

Full of inspirational examples, this easy-to-read book will become your ultimate guide to the best ways to tell heartwarming stories, thank donors, and inspire them to support your charity on even deeper levels.

ISBN 978-1-998796-24-3 Civil Sector Press 2025
soft cover | 8.5 x 11 in | 196 pages

Also available as a PDF eBook