Meet the Wendigo
The Wendigo is a chilling figure from Algonquian folklore. It is an eerie spirit born from greed, hunger, and isolation. Said to haunt the snowy forests of the North, the Wendigo is a cautionary tale of what becomes of those who take more than they need. With its gaunt frame and antlered silhouette, it has long symbolized the dangers of losing one’s humanity to excess and desperation.

But Wendell is different. He knows the stories and the fear his name brings, but he’s determined to change the narrative. While others talk about hunger and haunting, Wendell dreams of kindness, foraging for berries, and using his speed to help lost hikers find their way home. He wants to prove that even a Wendigo can choose a different path. Sure, people might be wary at first, but if they’re kind, and maybe a little hungry, he might just share some of his snacks.

Crafted from ultra-soft fabric and filled with comforting squish, Wendell is the perfect companion for anyone who’s ever been misunderstood, wandered off-trail, or simply needed a reminder that we’re all capable of change.

When I Grow Up...
I’ll show everyone how helpful a Wendigo can be. People judge me, thinking I'm like the others. I’ve heard stories about Wendigos getting so hungry they do things they shouldn’t, like eating things they're not supposed to. But that’s not me. I think I’d rather be the first vegetarian Wendigo, finding tasty berries and herbs in the forest. I want to use my quick feet to help lost hikers find their way back to the trails and make sure no one gets too cold outside. And if they're nice to me and super hungry, maybe I'll even share some of my berries with them... maybe.

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